Some bottles are hard to find. Others are hard to replace.
Elusive was built to solve both.
Inspired by traditional European herbal liqueurs, it’s crafted from over 25 botanicals, citrus peels, and spices to create a profile that’s layered, balanced, and versatile. Bright enough for cocktails, structured enough to stand on its own.
It doesn’t try to copy anything exactly, it just gives you what you were looking for in the first place.
BRING HOME A BOTTLE
ELUSIVE HERBAL LIQUEUR WINS DOUBLE GOLD AT
THE 2026 SAN FRANCISCO WORLD SPIRITS COMPETITION
45% Alc/Vol
90 Proof
750 ml
Herbal
Citrus Peel
Warm Spice
Light Bitterness
Subtle Sweetness
AWARDS
DOUBLE GOLD MEDAL
San Francisco World Spirits Competition
2026
SILVER MEDAL
Bartender Spirits Awards
2026
THE SOLUTION
In 2023, not being able to serve a Last Word felt wrong in a proper cocktail bar. There was no reliable substitute for one essential herbal liqueur—so when bottles became scarce, we had a choice: accept it, or find a way to keep making the drinks we love.
Derek Reno, our longtime Beverage Director, chose the latter. He spent long nights experimenting, determined to craft a house-made liqueur with the same depth and complexity. His only goal? To ensure we could still serve this classic cocktail the way it was meant to be enjoyed.
That effort led to something unexpected. What started as a behind-the-bar solution became a bottled herbal liqueur we never intended to share, but the response from our guests made it clear: this was something worth putting in your hands, too.
Why the shortage? The original liqueur, long made in small batches using a closely guarded recipe of over 130 botanicals, saw a sharp drop in availability due to changes in production philosophy. As demand grew, supply did not, and shelves everywhere started to empty.
That scarcity inspired something new: our own take on a timeless ingredient. And now, whether you’re mixing a Last Word at home or sipping one at our bar, this modern herbal liqueur is here to help keep the tradition alive.
A great cocktail is only as good as the spirits you use. Here are a few ways to bring out the best in our spirits.
Please note that these are intended for at-home use and are not served at our locations.
We’ll keep you updated on news, cocktail recipes, and launch parties. And anything else we think you might like.
We’ll keep you updated on news, cocktail recipes, and launch parties. And anything else we think you might like.


© Echo Spirits Distilling Co. 2026
Please Drink Responsibly
© Echo Spirits Distilling Co. 2026
Please Drink Responsibly
© Echo Spirits Distilling Co. 2026
Please Drink Responsibly
© Echo Spirits Distilling Co. 2026
Please Drink Responsibly
© Echo Spirits Distilling Co. 2026
Please Drink Responsibly