The best of both worlds

The best of both worlds

Rum is complicated. Everyone knows that whiskeys can vary wildly in flavor, age, and quality, but most people think of rum as a clear spirit you had in college and didn't really bring with you into your adult life. Most of the rum you would have had at that time, the cheap, clear kind, was actually developed in the '60s to compete with vodka.

Vodka, you say? Yessir! Coming out of Prohibition, the two primary spirits of choice were bourbon and vodka. Everything else took the backburner. The companies who make that cheap rum actually make a lot of really, truly wonderful rums. But they had a problem. Vodka was stealing their business, so they took their rum, filtered it until it tasted like next-to-nothing, and put it in a bottle for the American market.

Over time, many Americans have come to associate that flavor with what rum is supposed to taste like, even to the point where most craft distilleries produce a white rum that doesn't have a lot going on. But rum can be so, so much more. We set out to make a very rich, flavor-forward rum and preach wildly that rum should shine in a cocktail, not take a back seat.

Most white rums are also made with either molasses or cane sugar, either to emphasize bakery qualities and dryness or sweetness and vanillins. We chose to use both. We did a lot of "research" to get to that decision and found that we loved the qualities from both, and that put together they could create a unique flavor. Echo Spirits Rum will never overpower a cocktail, but you will always know what rum is in it!

Over time, many Americans have come to associate that flavor with what rum is supposed to taste like, even to the point where most craft distilleries produce a white rum that doesn't have a lot going on. But rum can be so, so much more. We set out to make a very rich, flavor-forward rum and preach wildly that rum should shine in a cocktail, not take a back seat.

Most white rums are also made with either molasses or cane sugar, either to emphasize bakery qualities and dryness or sweetness and vanillins. We chose to use both. We did a lot of "research" to get to that decision and found that we loved the qualities from both, and that put together they could create a unique flavor. Echo Spirits Rum will never overpower a cocktail, but you will always know what rum is in it!

Rum is complicated. Everyone knows that whiskeys can vary wildly in flavor, age, and quality, but most people think of rum as a clear spirit you had in college and didn't really bring with you into your adult life. Most of the rum you would have had at that time, the cheap, clear kind, was actually developed in the '60s to compete with vodka.

Vodka, you say? Yessir! Coming out of Prohibition, the two primary spirits of choice were bourbon and vodka. Everything else took the backburner. The companies who make that cheap rum actually make a lot of really, truly wonderful rums. But they had a problem. Vodka was stealing their business, so they took their rum, filtered it until it tasted like next-to-nothing, and put it in a bottle for the American market.